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first three community cards in texas hold em Waste-free world

We want to change the way we use plastic by treating waste as a valuable resource.

We’re transforming our packaging and pushing hard to create a circular economy for waste.

An illustration of a man using a refil bottle reducing plastic use

Strategy and goals

We’re taking steps towards a waste-free world through the joseabando.compass.

We’re cutting plastic waste by using less plastic, better plastic or no plastic at all – and calling for a fast transition to a circular economy.

And we’re on the front line in the fight against food waste – in our factories and on people’s plates.

Our goals are ambitious – but they have to be to overcome the challenges and make our brands superior in every way.

Find out about our first three community cards in texas hold em Waste-free world strategy and goals
Recycling plant worker in Brazil holding a Comfort bottle

Taking a stand

As a consumer goods company, we’re acutely aware of the impact of today’s “take-make-dispose” model – where products are made, bought, used briefly, then thrown away.

We need to shift from this linear view to a circular economy where resources are reused and kept in a closed loop system.

And we need to do it quickly. We’re using our voice and experience to call for a fast transition to a circular economy, and working with others to build co-ordinated action.

Discover how we’re taking a stand for a waste-free world
A man recycling at a bottle bank
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