Consumer insights
To meet the needs of today's and tomorrow’s consumers, we harness cutting-edge and analytics to respond quickly to changing consumer trends.
Powering our growth
We’re harnessing our brands, our people and our partners to create lasting positive impact – on the world and our business. Find out more about how our business works below.
Innovation
Our Research & Development teams use consumer insights, plus the best ideas and thinking from specialists outside Unilever, to create superior brands and products. We spend around €900 million on Research & Development every year.
Sourcing
We work with around 52,000 supplier partners in 150 countries, spending around €41 billion on raw materials and services, to help our business run.
Manufacturing
We operate over 280 factories to make the products consumers love. We also work with over 1,000 collaborative third-party manufacturing sites.
Logistics
We have around 500 logistics warehouses globally, which distribute our products to millions of sales outlets and retailers across 190 countries. We also work with distribution and logistics providers.
Marketing
As one of the largest advertisers globally, we’re on a mission to build unmissable and purposeful brands like Knorr, Dirt is Good and Dove.
Sales
Our products reach the hands of consumers through millions of retail outlets in around 190 countries – ranging from large traditional stores to online-only retailers and small family-owned shops.
Consumer use
Every day 3.4 billion people use our products: that’s 3.4 billion ways to get closer to making sustainable living commonplace.
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Our stakeholders are at the heart of our business. By taking care of them, we take care of our business.
Our people
We want our people to be the best they can be at Unilever; rewarding them fairly for the work they do, whilst helping them to find their purpose.
Our consumers
Our consumers want superior-quality products, from innovative brands with purpose, which take action on the issues that matter. That’s why we do it.
Our customers
We partner with global eCommerce marketplaces through to small family-owned stores, to grow our business and theirs.
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We work with thousands of suppliers to drive innovation across our products and support mutual and sustainable growth.
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We want to improve the health of the planet while contributing to a more socially inclusive world.
Our shareholders
We aim to deliver consistent, competitive, profitable and responsible growth.
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As a global company making a real difference across the world, there’s plenty we can tell you: here’s a look at just some of the details.
Our strategy
We have made five key strategic choices to drive our business growth and to make a positive difference to our world.